How Much Amazon Could Profit from Its New Holiday Seller Fee
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Wall Street was pleased with
Amazon
‘s
move to state a holiday fees for sellers. Analysts see the fee bringing in hundreds of millions of dollars in profit.
Citing higher expenses during the holiday season,
Amazon
.
com (ticker: AMZN) said it will impose a 35-cent per item “peak fulfillment fee” on merchants that use the Fulfillment by Amazon (FBA) service to sell products in the US and Canada from Oct. 15 through Jan. 14. If a seller uses FBA, Amazon handles picking, packing, and shipping items.
UBS
‘ Lloyd Walmsley, who has a Buy rating on the stock, sees the fee adding roughly $870 million in additional revenue in the fourth quarter. Walmsley now estimates approximately $7.4 billion in total consolidated operating income and profit margins of