Inflation kicks off holiday shopping early with Walmart releasing top toys list
The holiday shopping season is getting off to an earlier start this year as consumers stung by high inflation attempt to stretch their budgets.
Driving the news: Walmart unwrapped its annual top toy list Tuesday, nearly a month earlier than last year, with the addition of a new budget-friendly category — toys under $25.
- The majority of the 55 toys on the list can be purchased or preordered online.
- Like in past years, Walmart’s list includes Lego, Hot Wheels and Barbie toys along with trending products from Cocomelon, LOL Surprise and Magic Mixies.
- Walmart said the list includes “more Rollbacks on toys” to give consumers “deeper savings” on top of “everyday low prices.”
The big picture: Expect the toy wars to heat up this year with Macy’s adding Toys R Us shops to every store by Oct. 15.
By the numbers: Online prices declined by 1% in July, compared with